1st Friday Mobile will begin to fill a critical link between African American brands and consumers, says Lloyd Reshard, Tip or Tap Marketing’s chief executive officer. This new mobile application provides businesses and consumers the solution they need to connect and network with African American businesses from anywhere at any time. One of the traditional methods of connecting in the African American community is the First Friday Networking events. Held all across the United States for many years on the first Friday of every month, this venue provides an avenue for professional and social networking across industry, age, gender and socioeconomic lines. Reshard has been hosting Friday Fridays in Okaloosa County for over 15 years. In the last decade, traditional social networks have expanded by connecting people through online conversations in online sites such as Facebook and MySpace using the desktop as the preferred interface. Now, social networking through the desktop may be going the way of the dinosaur. According to the social media website mashable.com, Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, by 2015 the mobile web will be bigger than the desktop web. 1st Friday Mobile is a frontrunner in releasing a location based application that gives businesses, also called places, a diversity geo-tag. Whether it’s African American, Hispanic, Asian or women-owned businesses, networkers will be able to connect to several different directories of their preference. The 1st Friday Mobile app delivers a green effect to networking by allowing mobile users to quickly see a list or map of places closest to them that match their cultural interest while bringing diversity to the Apple AppStore. Once the user clicks on a place, options to call, email or get directions are available. Additionally the user can add notes and comments about the place and share them on Facebook. This new application offers user-generated content for African Americans and other minority communities. Users can become members of 1st Friday Mobile now by signing up using Facebook Connect at http://1stFriday.mobi. Once signed up, members can add their favorite places and events, then add notes and assign them to networking directories. All places added at 1stFriday.mobi are immediately visible on the iPhone app.
1st Friday Mobile Networkers can download the new mobile application at Apple AppStore on April 1, 2011. To sign up now, visit http://1stFriday.mobi.